Attracting the right talent is no longer just an HR issue – it is a strategic success factor. We support organisations in positioning themselves as employers, addressing relevant target groups and designing compelling application processes.
Typical challenges faced by our customers
Many companies invest large sums in employer branding and personnel marketing – but often fail to see results:
The applications are not suitable
The time-to-hire is too long
Early turnover costs money, time and nerves
Offers
Positioning as an employer
The Employer Value Proposition (EVP) is at the heart of your positioning as an employer. It sums up what you stand for.
Understanding and addressing target groups
Together, we identify your core target groups and develop data-based, behaviour-oriented personas. We show you how and where to reach your target groups.
Improve the application process
We analyse your entire candidate journey – from initial contact to onboarding – and consistently optimise it in line with your needs, process efficiency and brand consistency.
Examples of projects involved
Authentic Employer Brand Promise
Industry: Elderly and Long-Term Care
Task: Development of Employer Value Proposition (EVP) with validation by employees (bottom-up) and strategic direction of management (top-down)
Result: Higher quality of applications and clear positioning as an attractive employer
We start with genuine interest. Discussions and existing data help us understand where you stand and what you really need.
Understanding
We create clarity and identify where potential and leverage lie. Our hybrid approach combines the perspectives of employees (bottom-up) with the strategic perspective of management (top-down).
Act
We develop solutions that suit you – individual, proven and effective. From strategy to implementation.
Visible
An authentic employer brand on the website, in job advertisements, on social media or in personal conversations.
Experiential
An application process that builds trust, provides guidance and treats candidates with respect – for greater commitment from day one.
Measurable
Higher application quality, lower early turnover and faster filling of vacancies.
Frequently Asked Questions
What is employer branding?
The strategic development of your employer brand – in other words, how your company is perceived as an employer. The goal: to be authentic, attractive and recognisable to talented individuals and employees.
What does candidate experience mean?
The experience that applicants have throughout the entire application process – from initial contact to the final decision. It influences whether talented individuals leave or stay.
What is an Employer Value Proposition (EVP)?
The core employer promise: What makes you special? What do you offer employees in return for their performance? The EVP forms the basis for all communication measures.
Does this make sense for SMEs as well, or only for large corporations?
Medium-sized companies in particular benefit from clear positioning, as they often do not have high visibility or employer branding budgets.
What distinguishes you from traditional employer branding agencies?
We not only make you more visible, but also ensure that your employer brand can be experienced authentically – by employees, applicants and managers alike. In doing so, we achieve measurable results that you can use to clearly demonstrate your success to decision-makers.
How long does a typical project take?
Depending on the scope: between 4 weeks (quick check & impulses) and 12 weeks (complete employer positioning including implementation). We work in an agile, focused manner and in close coordination with you.
What people say about working with us
Working with Michael Frühauf in the area of employee lifecycle, I greatly appreciated his in-depth expertise in optimising the candidate journey and developing personas. With his professional demeanour, specialist knowledge and ability to communicate persuasively across all levels, he has made a significant contribution to improving our HR processes.
Together with Michael, I was able to introduce an employee survey solution in our company and implement various, even complex surveys throughout the lifecycle. I greatly appreciated Michael’s in-depth expertise, his infectious enthusiasm and his thoughtful, pleasant and results-oriented approach to work. I can therefore highly recommend him.
I worked with Michael on the implementation of an employee feedback solution. He worked in a very structured and well-organized way. Always respectful of people’s time and the company’s resources. Michael is highly competent in facilitating collaboration and delivering successful HR projects. I highly recommend him, if you want to run a successful project!
With empathy, strategic vision and a great deal of passion, Michael made the topic of employee experience management tangible and accessible within our organisation. He helped us lay the foundations for creating a positive work experience for our employees.
We had a great collaboration on our joint project – always professional, always on time and on point. Michael provided support wherever he could – flexible, uncomplicated and with a great deal of commitment. It was fun working together – a great project with great people 😊
What makes you a worthwhile employer?
Let us find out where you are wasting potential as an employer – and what it takes to change that.
